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Competitive Intelligence

Your Competitors Made 4 Moves Last Month.
You Heard About Zero.

Living dossiers on every competitor that matters, updated continuously with the signals, hires, expansions, and pricing shifts that shape your next quarter.
The Blind Spot

This Happened in Your Market Last Month. You Didn't Know.

These four moves were public information: filings, press releases, job posts, website changes. The data was there. Nobody on your team was watching.

Jan 8
Summit Logistics adds temperature-controlled service page
Website change detected. No public announcement. They're testing reefer positioning before going public.
Jan 15
Summit signs partnership with Echo Global
Press release buried in industry newsletter. Echo gives them instant access to 40,000 carrier relationships.
Jan 18
12 driver positions posted in Dallas
LinkedIn and Indeed postings. Dallas is 200 miles from your strongest lane. They're building capacity.
Jan 22
New cross-dock facility opens in Memphis
DOT filing + commercial real estate record. Memphis puts them at the intersection of your SE→MW corridor.
We were in an RFP against Summit and had no idea they'd just opened a Memphis facility. The customer asked about our Southeast coverage. Summit had already answered that question with a building.
THE DELIVERABLE

Everything About Summit. In One Place.

Those four signals don't exist in isolation. They're part of a pattern, and the dossier connects them. Every competitor on your watchlist gets a living profile like this, updated continuously.

Competitor Dossier: Summit Logistics
Company Overview
HQ: Nashville, TN | Est. 2011 | Fleet: ~340 trucks
Revenue: ~$85M (est.) | Primary: Dry van, reefer
Key Lanes: Southeast → Midwest, TX → CA corridor

Summit has grown from a regional Nashville dry-van shop to a mid-market competitor with increasing multi-modal ambitions. Their January activity pattern (facility expansion, enterprise sales hire, brokerage partnership) signals a deliberate shift from regional FTL into a Southeast-to-Midwest multi-modal play that directly overlaps your strongest corridors.

Key Personnel (Last 90 Days)
NEW Sarah Chen, VP Enterprise Sales(from XPO)
NEW Marcus Webb, Director of Operations
LEFT Tom Rodriguez, CFO(Jan 12)

Sarah Chen’s hire from XPO signals an enterprise sales build-out. Combined with the CFO departure, Summit appears to be pivoting from owner-operator culture to institutional growth. Expect structured RFPs and enterprise-grade proposals within 90 days.

Recent Moves (Last 30 Days)
Jan 22: Opened cross-dock facility in Memphis, TN DOT Filing
Jan 18: Posted 12 driver positions (Dallas region) Indeed
Jan 15: Press release, Partnership with Echo Global FreightWaves
Jan 8: Website updated, Added “Temperature-Controlled” service page Website Monitor
Known Customers
Kroger (SE region) • Dollar General • AutoZone (partial)
Competitive Position
Strengths: Aggressive SE pricing, growing reefer capacity, Echo brokerage access
Vulnerabilities: CFO departure, thin margins on transactional, no enterprise sales track record
Watch: Memphis facility signals Midwest lane expansion, direct overlap with your SE→MW book
AI Strategic Assessment
Their Memphis expansion creates a 6-month window.

The facility won’t be fully operational until mid-year. For the next two quarters, Summit has the overhead of a Memphis build-out but none of the capacity. Any RFP involving Southeast-to-Midwest lanes is winnable right now if you lead with immediate capacity and established lane coverage. After Q3, this advantage disappears.

The CFO departure signals internal friction.

A CFO leaving during a major expansion is rarely voluntary. This suggests either disagreement on the growth strategy or financial strain from the Memphis investment. Expect pricing instability over the next 60–90 days as Summit operates without permanent financial leadership. Watch for aggressive discounting to maintain cash flow, followed by corrections when a new CFO tightens controls.

Sarah Chen is building enterprise sales from scratch.

XPO runs structured, process-heavy enterprise pursuits. Chen will bring that playbook to Summit, but building an enterprise sales motion at a company with no institutional sales infrastructure takes 6–9 months. Brief your account managers on Summit’s likely enterprise targets now. Proactive defense beats reactive retention. By the time Chen’s team is making calls, your relationships should already be reinforced.

Their hiring pattern reveals their next 6 months.

Twelve drivers in Dallas, an enterprise sales VP, and an operations director. Read together, these hires map a clear trajectory: expand capacity in Texas, build institutional sales capability, and operationalize the Memphis hub. Summit is repositioning from a regional FTL carrier to a multi-modal Southeast-Midwest competitor. Together, they reveal a strategic pivot that will reshape your competitive landscape for the next 18 months.

Scroll for full dossier

Public Filings

DOT applications, FMCSA records, corporate registrations, commercial real estate filings. The paper trail competitors can't hide.

Digital Footprint

Job postings, website changes, social media activity, press releases. What they're doing publicly, indexed and cross-referenced.

Industry Data

Carrier databases, rate benchmarks, customer contract records, lane volume data. The industry context that turns signals into intelligence.
DELIVERED WEEKLY

Monday Morning. Before the First Call.

The dossier is the deep dive. The weekly brief is the highlight reel: what changed, what it means, and what to do about it. Pushed to your team every Monday.

Inbox delivery: lands where your team already works
Priority-ranked: most important signals first
Action-oriented: each signal includes a recommended next step
Multi-competitor: your full watchlist in one digest
Inbox
HOW TEAMS USE IT

Intelligence That Changes What You Do Monday.

Competitive intelligence is the reason your team walks into every conversation with an advantage.

Win the RFP

Summit just opened a Memphis facility, but it won't be operational until Q3. You're in an RFP for a Southeast shipper right now. Lead with immediate capacity and established lane coverage while Summit is still building.

Protect Your Book

Sarah Chen joined Summit from XPO and is building an enterprise sales team. She'll target mid-market accounts with structured proposals within 90 days. Brief your account managers now. Proactive defense beats reactive retention.

Brief the Board

The CFO departure, Memphis expansion, and Echo partnership paint a clear picture: Summit is pivoting from regional FTL to multi-modal Southeast-Midwest. The strategic context your leadership team needs for Q2 planning.
GETTING STARTED

Three Steps. Two Weeks. First Brief.

5–10

Step 1: Watchlist

Competitors on your watchlist. You tell us who matters: named companies, market segments, or both. We handle monitoring.
40+

Step 2: Configure

Data sources connected per competitor. Public filings, job boards, news, industry databases, website monitoring. All indexed and cross-referenced.
Week 2

Step 3: First Brief

Your first weekly brief arrives. Dossier depth improves every week as signals accumulate and patterns emerge.
FAQ

Common Questions

Public sources only: DOT filings, FMCSA data, news outlets, press releases, job boards, LinkedIn, industry publications, and logistics-specific databases. All publicly available information, synthesized by AI.

Google Alerts give you raw links. We give you structured profiles, context about why a signal matters to your business, and strategic implications you can act on. The difference is between a firehose and a briefing.

Yes. Competitive intelligence works standalone. It's more powerful combined with prospecting and outbound because competitive context makes every conversation sharper, but it's fully self-contained.

We start with 5–10. Focused watchlists produce better intelligence. As the system learns your market, coverage expands naturally.

Depends on competitors tracked and coverage depth. Book a strategy call and we'll scope it for your market in 15 minutes.

You'll get an alert within 24 hours: the signal, context about why it matters, and what it means for your business. Weekly briefs cover the steady drumbeat. Alerts cover the moments that can't wait.

See What You're Missing.

Name three competitors. We'll build a sample dossier with signals, analysis, and strategic recommendations so you can see exactly what your team would get.
No commitment. No sales pitch.

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