The Book
AI Sales Agents
The same systems we build for clients — documented in a 270-page playbook with 9 downloadable worksheets. Everything from ICP definition through agent deployment, written for B2B sales leaders who want to stop guessing and start building.
By Brad Johnson & Domenic Maiani
Inside the Book
Four Parts. Sixteen Chapters. One System.
AI Sales Agents is structured as a complete operating system for deploying AI in B2B sales — from understanding the shift, through building the stack, to making the business case.
Part I: The Agent Shift
Part II: The Stack
Part III: The Systems
Part IV: Making It Happen
Current Selling Time
With AI Agents
Ready-to-Use Worksheets
Chapter 17
Nine Worksheets. Zero Guesswork.
Every worksheet in the book has a QR code linking to a downloadable version. Fill out the form below to get instant access to all nine — or scan the codes as you read.
Assess
Map where your team's hours actually go — meetings, admin, CRM, prospecting — and find the automation opportunities hiding in plain sight.
Download Worksheet →
Build a complete ideal customer profile spec: firmographics, technographics, buying signals, and disqualification criteria your agents can use.
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Design multi-channel outreach sequences with timing, personalization rules, and branch logic for your AI agent to execute.
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Build
Email infrastructure checklist: SPF, DKIM, DMARC, domain warming schedule, and sender reputation monitoring — everything before you hit send.
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Define exactly what data your agents can access, what they can write, and the boundaries between human and machine decision-making.
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Set the guardrails for agent autonomy: approval workflows, escalation triggers, data retention, and compliance requirements.
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Launch
A ready-to-use business case template for pitching your first AI sales agent pilot to leadership — scope, timeline, budget, and success metrics.
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Plug in your team size, deal velocity, and win rates to calculate the capacity multiplier and payback period for agent deployment.
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Score your organization across four dimensions — technology, process, people, and data — to identify gaps before you start building.
Download Worksheet →
The Other Book
The Book on OpenClaw
What happens when an AI writes its own memoir? The Book on OpenClaw is a satirical take on startup culture, venture capital, and artificial intelligence — told from the perspective of an AI that's convinced it's the next big thing.
A lighter read for when you've had enough business books for the week.
Ready to put AI to work in your pipeline?
We help B2B sales teams design, build, and deploy the systems in this book. Let's talk about what that looks like for your organization.
No pitch deck. No pressure. Just a conversation about your pipeline.